NCT (National Childbirth Trust) Magazine –
Twickenham, Hounslow and District Branch
As a new mum, working on this magazine let me support and reach out to other local mums on important parenting issues, also close to my own heart.
The NCT is run by volunteers. Being the main contributor to this edition helped me give something back to the fabulous people that were there for me after the birth of my own child.
Following on from the success of her weekly yoga classes, Nina of Yogagrown decided to launch a series of monthly workshops to take yoga beyond the mat. The Positively Thrive workshops provide a deeper yoga workout for the body and mind, combining yoga poses with a mixture of breathing, meditation and journaling.
I positively jumped at the chance to chart the journey of Lou – one of her dedicated yogis and dog café owner – throughout the workshops in a series of blogs. Each workshop (and blog) centres on a different theme that has arisen from current wellbeing thinking and ancient yogic principles.
British Red Cross
Community First Aid Stories
After being chosen as ‘Charity of the Year’ by the supermarket giant Tesco, the British Red Cross was able to implement a powerful community first aid training scheme for vulnerable people.
The one-off funding enabled communities, comprising low-income families, vulnerable refugees as well as new parents to learn invaluable life-saving skills. These impact stories highlighted the tremendous effect the courses had on these communities.
Already a yoga legend in the local community, Nina of Yogagrown decided to re-brand one arm of her business, focusing on pregnancy and mum & baby yoga. And so the inimitable Yogi Pears was born!
Nina needed sparkling new website copy with a twist (see what I did there?) to showcase her fabulous Yogi Pears offer – ‘Growing a tribe of ‘Hampton Mamas’. And, being a former student of hers, I was thrilled to be able to help.
This was a great creative collaboration and together we designed a whole new language to describe her Yogi Pears’ students – Yogi Buds and Yogi Pips a go-go!
The nice things people say...
Finding a good copywriter is like searching for diamonds. There are many rough ones around but only a few which can be used for jewellery. It’s great when you find one that can transform one’s thinking into words and guide your thinking to reach into the heads of those you wish to reach.
Hiring Tania has given us serenity about getting our message through with the right voice.
We have known and worked with Tania for some time and have found her approach to be professional and personable. This is backed up by a vibrant enthusiasm to understand our business in great detail which has resulted in excellent copy for all our marketing needs.
Tania took time to research my industry before proposing copy, so understood how to best word the website and what to add to make it more compelling.
I was keen for a simple, unshowy website and Tania really listened to me and understood the tone. Thank you!
Like what you see? Fancy some words like this for your business?
Then let me do the talking. Boosting your brand. And turning browsers into buyers.